B2 Outlet Store (Holland, MI North)

$225,000 of our budget is met through the proceeds from our stores in West Michigan! During this year consider supporting the PBM stores and continue shopping with a mission and investing in Eternity!

Address: 12330 James St Holland, Michigan

Visit our website: https://www.b2rewards.com

Follow us: B2 Outlet Store (Holland, MI North) Facebook Page


B2 Rewards

Rewards for You as You Support Youth in Your Community!


Investing in Eternity!

B2 Outlet Stores is a faith-based initiative that weaves together a missional purpose with an emerging business model that seeks to restore hope, inspire vision and empower change locally and globally. B2 Outlet Stores sells quality merchandise at reduced prices, then donates the majority of the profits to organizations engaging in transformational, Kingdom work.

Paradise Bound became a ministry partner of B2 at our Standale location in 2017, serving as a means of monthly sustainable income by receiving a percentage of sales each month. In March of 2018, the PBM board approved a second store, and the northside Holland Store became the second designated PBM store, with a goal to add additional stores in the future.

The “designated store” relationship, however, is only one part of this partnership. Youth and adults working at B2 had the privilege of serving on a PBM Guatemala mission team this past year. Lives were changed as one young B2 team member was baptized following the trip. Others returned to their jobs with a new sense of purpose and spiritual hunger. B2 is planning a second trip in March 2019, with a goal that several more workers would receive this incredible opportunity to be the hands and feet of Christ in Guatemala!

History & Vision

The B2 concept began in 2014 when founders/owners Matt and Duane Smith purchased a small online auction company with life insurance monies following the loss of their mother/wife, Karin (after a lengthy battle with cancer). Although this son/father duo soon discovered the labor-intensive challenges of an online auction, they didn’t give up, rather redirecting their energies into the development of Benefit Twice Outlet Stores (now B2). Four years later and with 220 employees, the company has 17 stores throughout Michigan and is expanding out of state through their Designated Store Initiative.